our philosophy is simple …
There are only two variables that are preventative in nature: diet and exercise.
we can't force you to exercise, but we can help you change your diet.
Have you noticed that everything about "western" medicine is about chasing after the symptoms, not the causes? Even when we try and do something good for ourselves, we can only think in terms of the aftermath, not the prevention.
"Detox" and "Cleanse" are the most common terms used in the industry and both already accept the notion that we are repairing damage already done. It's detoxing, not avoiding toxins in the first place.
We are trying to change that way of thinking. We want you to think about about the science of health, not the hype or the trend.
We start with one basic principle...
give yourself a break
The promises of juice cleanses and detoxes have ranged from the ridiculous to the miraculous
We’ve all heard the celbrity hype about juice and smoothie cleanses and fasts. Do this, not that. Only my way is good for you, not their way. This endless misinformation has created a backlash from the medical community.
To many in the field, it's science vs. the “woo” merchants; the people making billions of dollars off our confusion and desperation.
So, what is the truth that people like Bill Clinton and Beyonce swear by? Is there something else at work that the medical community and skeptics aren’t taking into consideration?